Is your beauty, wellness, fashion, or lifestyle brand reaching its full potential? REQUEST A Complimentary Brand Audit

Is your beauty, wellness, fashion, or lifestyle brand reaching its full potential?
REQUEST A Complimentary Brand Audit

Transforming an idea into a fully realised education platform

CLIENT

MARU Academy

INDUSTRY

Education Technology (EdTech) Learning Management System (LMS)

SCOPE OF WORK

Brand Strategy, Naming, Branding, Content Strategy, Web Design & Development, Learning Platform Development, Course & Programme Development, Cohort Management Platform, Social Media Management, Email Marketing

TIMELINE

X Weeks

MARU Academy was created to address the growing gap in education: preparing students with practical skills, confidence and real-world knowledge needed to navigate life beyond the classroom. Designed for schools, families and individuals, the platform delivers structured learning experiences focused on life readiness, financial literacy, communication, independence, and future preparedness.

Working with EYLAAN transformed our vision into a living, breathing brand. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Chelsea Diakanastasis

Founder, MARU Academy

The Challenge

MARU Academy began as an idea with a clear purpose but no established identity, platform or digital presence.

The challenge was to transform that vision into a complete educational ecosystem capable of serving schools, parents and students.

The solution required more than a website. It needed a brand, a story, a learning platform and a scalable programme structure that could support learners throughout their journey.

Explore

We worked closely with the founder to understand the opportunity, audience and long-term vision for the platform.

Through discovery workshops, market research and content planning, we identified how MARU Academy could bridge the gap between traditional education and real-world readiness. These insights became the foundation for every strategic and creative decision that followed.

Establish

With a clear strategic direction in place, we developed the MARU Academy brand from the ground up. Defining its name, positioning, messaging, and value proposition to create a meaningful identity for schools, parents, and learners.

The name MARU is derived from the Japanese word meaning "circle." A circle represents wholeness, continuity, and lifelong growth. Values that perfectly reflect the Academy's philosophy. Rather than focusing solely on academic achievement, MARU believes education should nurture well-rounded individuals equipped with the confidence, resilience, and practical life skills needed to thrive beyond the classroom. Just as a circle has no beginning or end, learning is viewed as a continuous journey that extends far beyond school.

The brand was built around the principles of confidence, independence, and practical life capability, positioning MARU Academy as a trusted partner in preparing learners not only for academic success, but for life itself.

Establish

BRAND IDENTITY

We designed a visual identity that is approachable, modern, and trustworthy.

At the heart of the identity is a phoenix, a timeless symbol of transformation, growth, and new beginnings. It represents the positive change that MARU strives to bring to schools, families, and individuals through education.

The phoenix's wings are intentionally shaped to resemble an open book, reinforcing the Academy's foundation in learning while symbolizing knowledge as the catalyst for personal growth and opportunity.

Within the wordmark, the letter "R" is crafted to appear as though it is supporting and lifting the "U". This subtle detail reflects MARU Academy's role as a guide, providing encouragement, support, and direction throughout every learner's journey.

Together with a carefully selected colour palette, typography, and supporting visual system, the identity communicates optimism, trust, and forward momentum, creating a distinctive brand built to grow alongside its community.

WEBSITE EXPERIENCE

Alongside the brand, we created the website experience, content structure and user journeys across multiple audience groups.

LEARNING PLATFORM & PROGRAMMES

We also designed and developed the digital learning environment, programme framework and supporting systems required to deliver learning at scale.

SOCIAL MEDIA

To support launch awareness, we created a suite of social media assets designed to maintain a consistent brand presence across digital channels.

EMAIL MARKETING

To support engagement beyond the platform, we designed a suite of branded email communications that helped nurture prospective learners, onboard new users and maintain ongoing engagement.

ELEVATE

Following launch, MARU Academy was positioned as more than a course provider. By combining a strong brand foundation with a purpose-built learning platform and cohort management environment, the business was equipped to support schools, families and students at scale.

Launched as a fully realised education platform

MARU Academy launched as a fully realised education platform, transforming an early-stage concept into a credible and scalable digital ecosystem. From naming and strategy through to design, development, programme creation and launch, we delivered an end-to-end solution that established a strong foundation for long-term growth.